Auware

Auware suggests audiences, but you can always add your own. Most campaigns include custom audiences based on unique brand insights that Auware may not predict, boosting performance even further.

Can I add my own audiences?

Audiences in Auware align with Meta targeting. You can target by interests, gender, age, or location. Race-based audiences are not allowed to ensure brand safety and protect customer trust.

What makes an "audience"? Can I target by gender? Location? Race?

Auware offers multiple strategies like JTBD, VoC, Objection Journey, Bold, Rebellious, Smart, and Challenger Brand. Choosing a strategy defines how you sell, making campaigns more powerful and targeted.

What are the different marketing strategies I can choose from, and can I create my own?

The Hero Visitor Strategy makes the customer the hero and your product the guide. Landing pages focus on the visitor’s challenges and goals, showing how your product helps them succeed.

What is the Hero Visitor Strategy?

The JTBD Strategy highlights the real jobs customers hire your product to do - functional, emotional, or social - turning features into solutions that resonate more deeply with buyers.

What is the Jobs-to-Be-Done (JTBD) Strategy?

The Voice of Customer Strategy uses real customer language from reviews and feedback to shape landing page copy, making it more authentic, relatable, and persuasive for each audience.

What is the Voice of Customer (VoC) Strategy?

The Objection and Awareness Journey Strategy guides visitors through the buying journey, addressing doubts at each stage to remove friction, build trust, and increase conversions.

What is the Objection and Awareness Journey Strategy?

The Bold and Provocative Strategy uses confident, direct messaging that blends logic and cultural insight to make your product feel like the smart and inevitable choice.

What is the Bold and Provocative Strategy?

The Rebellious and Edgy Strategy uses humor, anti-corporate vibes, and bold identity to turn products into cult objects, inviting customers to join a movement instead of just buying.

What is the Rebellious and Edgy Strategy?

The Smart and Casual Strategy uses wit, charm, and relatability to solve everyday problems with simplicity, making your product feel like the obvious choice without sounding pushy.

What is the Smart and Casual Strategy?

The Competitive Positioning Strategy highlights your advantages by contrasting with competitors or category norms, positioning your product as the smarter, better alternative.

What is the Competitive Positioning / Challenger Brand Strategy?

No single strategy is always best. Auware lets you test multiple strategies for the same product and audiences, then use performance data to see which approach connects most with your…

Which strategy is the most effective?

There is no minimum. The maximum is practical, not technical. Align landing pages with the audiences and campaigns you are driving traffic to, whether that’s one, two, or a dozen.

How many landing pages should I have in my campaign at minimum? Maximum?

Auware recommends starting with 5–10 audiences per campaign. Too many splits your budget thin. Test, cut weak performers, and reinvest in strong ones to maximize conversions and return on ad…

How many audiences do you typically personalize landing pages for?

Auware does not personalize offers by audience. All landing pages add the same product to the cart, while messaging is tailored to each audience’s motivations.

Can you personalize offers for audiences?

Yes, Auware supports seasonal campaigns. Use Fine Tune to add holiday details, and landing pages will still be audience-specific, boosting results for high-stakes seasonal promotions.

Am I able to create campaigns for seasonality, like holiday specials? And are those also able to be audience-aware?

Courtney Cooper

Campaigns

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