There is no hard cap on the number of products you can create landing pages for in Auware.
The system is designed to handle as many products as you choose to connect. However, in the initial release there is a limit of 10 active campaigns per store at any given time. That campaign limit, rather than a product cap, is what defines how many landing pages you can run simultaneously.
Think of it this way: a campaign is the unit of work in Auware. When you create a campaign, you begin by selecting a product from your Shopify or Buyist store. That product becomes the foundation for the campaign. You then identify your audiences, generate audience-specific landing pages, and publish them. Each active campaign counts toward your limit of 10, regardless of whether it is tied to one product or another.
This setup gives you flexibility in how you use your campaigns. For example, you could have 10 different campaigns, each tied to a different product. This would make sense for a brand running paid ads across multiple SKUs at the same time. On the other hand, you could also run 10 campaigns for a single product. Maybe you want to test different marketing strategies for your hero product - one campaign using a Voice of Customer strategy, another using Bold and Provocative, another using Jobs-to-Be-Done, and so on. Or you might want separate seasonal campaigns for the same product, such as a back-to-school special, a Black Friday promotion, and a New Year’s bundle. All of these would count toward your campaign limit, even though the product is the same.
Within each campaign, there are no limits on the number of audiences or landing pages you can create. That means one campaign could generate dozens of unique audience-specific landing pages, as long as you have the media budget to support them.