In the October 2025 release, Auware gives you the ability to choose from a set of proven marketing strategies when creating your campaigns.
This is one of the most powerful features of the platform. Identifying your audience tells you who you are speaking to. Choosing a strategy tells you how you want to speak to them. It defines the tone, structure, and persuasion techniques that will appear in the landing page copy.
The strategies available in Auware include:
The Hero Visitor Strategy, which positions the customer as the central character in the story.
The Jobs-to-Be-Done (JTBD) Strategy, which focuses on the job or problem the product solves.
The Voice of Customer (VoC) Strategy, which uses the language of actual customers to describe benefits.
The Objection and Awareness Journey Strategy, which addresses concerns step by step as a visitor moves toward purchase.
The Bold and Provocative Strategy, which takes a daring tone and grabs attention immediately.
The Rebellious and Edgy Strategy, which challenges convention and appeals to nonconformist buyers.
The Smart and Casual Strategy, which balances professionalism with an approachable, friendly voice.
The Competitive Positioning / Challenger Brand Strategy, which highlights how your brand outperforms competitors.
Being able to select a strategy gives marketers tremendous flexibility. One brand might want to stay professional and customer-focused, while another might want to take risks with bold or rebellious messaging. You can even run multiple campaigns for the same product, using different strategies, and compare performance to see what works best for your audiences.
To summarize, Auware offers a variety of proven marketing strategies so you can control not just who you sell to, but how you sell to them. While you cannot yet create your own custom strategy, the options available today cover a wide range of effective approaches for DTC campaigns.