The Hero Visitor Strategy positions your customer - the person visiting your landing page - as the hero of the story.
Your brand and your product play the role of the guide. This approach is rooted in proven storytelling frameworks, where the focus is not on the company but on the customer’s journey to survive, thrive, and succeed. The structure of the page highlights the visitor’s challenges, their goals, and how your product empowers them to overcome obstacles.
When you use this strategy in Auware, the landing page shifts away from being product-centric and becomes customer-centric. Instead of leading with technical features or brand history, the copy immediately addresses the visitor’s needs. For example, if you are selling a rice cooker, the headline might read, “Make healthy, home-cooked meals in half the time.” The supporting text would describe the visitor’s struggle - juggling family, work, and mealtime - and then show how the rice cooker guides them to the solution. Your product is the enabler of their success, not the hero itself.
This strategy eliminates confusion and creates clarity because the entire page is structured around the visitor’s story. It shows them what winning looks like, what failure looks like if they do nothing, and how your product ensures they achieve the outcome they want. Testimonials or social proof can be used to reinforce that people like them have already succeeded with your product.
To summarize, the Hero Visitor Strategy reframes the narrative so the customer feels seen and empowered. It turns a landing page into a persuasive story that guides them from problem to solution, with your product as the trusted guide along the way.