There is no required minimum number of landing pages in an Auware campaign.
Some campaigns make sense with only one or two pages, such as a men’s version and a women’s version of the same product, or a single baseline landing page used for an email campaign. Auware gives you the flexibility to keep things as simple as you need.
Where Auware shines, however, is in its ability to generate multiple audience-specific landing pages. Each audience you keep in your campaign produces its own tailored page, complete with messaging written for that group. This makes it possible to create five, ten, or even more landing pages for a single product in just minutes. From there, you can connect each page to the audience-specific ad sets you run on platforms like Meta or TikTok.
As for the maximum, the limit is more practical than technical. Technically, you can create many landing pages inside a campaign. But the effectiveness of those pages depends on whether you can send meaningful amounts of traffic to them. Each landing page should be tied to its own ad set, channel, or campaign variation. If you create 30 landing pages but only run ads to two or three of them, you are not gaining much value.
The better question to ask is: how many distinct audiences are you targeting in your paid campaigns? If you are running five different Meta ad sets, each targeting a unique interest-based audience, it makes sense to have five Auware landing pages. If you are running two, then two landing pages may be enough. For email, you might only need a single baseline page if you are blasting your whole list, or a handful if you are segmenting.
Some large brands with multiple products and high budgets may run dozens of campaigns simultaneously, each with many audiences. In that scenario, you could end up managing a large number of landing pages inside Auware, and the platform will support you. For smaller campaigns, the number will naturally be lower.
To summarize, there is no minimum, and the maximum is based on practicality rather than system constraints. The best practice is to align your landing pages with the audiences and campaigns you are actively driving traffic to.