In the October 2025 release, Auware does not support audience-specific offers.
All landing pages generated within a campaign share the same call-to-action, which adds the selected product (or bundle, if you are using that feature) to the cart at the same price. This means that every audience will see messaging tailored to their motivations, but the underlying offer remains consistent across all pages.
This approach is intentional. One of our goals in building Auware was to keep the platform simple and reliable. Personalized offers sound appealing, but they introduce complexity into campaign setup, pricing management, and reporting. For example, if you tried to run five different prices across ten different audiences, managing discounts, tracking ROI, and ensuring checkout accuracy would quickly become a headache. By keeping the offer consistent, we ensure that Auware pages are fast to set up, easy to manage, and rock-solid in performance.
That said, personalization still happens at the messaging level. Each audience-specific page communicates the product’s features and benefits in a way that resonates with that group, even though the product and offer are the same. This ensures that your marketing remains persuasive without complicating your operations.
To summarize, offers are not personalized by audience in the October 2025 release. Every page in a campaign points to the same product and price, while the copy and proof points adapt to each audience.