The number of audiences you should personalize landing pages for depends heavily on your media budget and campaign strategy.
Auware makes it technically easy to generate dozens of audience-specific landing pages in just a few clicks, but whether you should actually run that many depends on how much traffic you can afford to send.
Think of it this way: every audience-specific landing page requires its own source of traffic. That means a unique ad set on Meta, TikTok, Google Ads, or whichever platform you are using. If you only have $50 per week to spend, splitting that budget across 12 audiences will spread your dollars too thin. You will still see traffic, but it will take far longer to collect enough conversions from each audience to draw meaningful conclusions. The campaign may feel stalled, not because Auware does not work, but because the traffic volume is insufficient for the number of variations you are testing.
As a best practice, Auware typically recommends starting with 5 to 10 audiences per campaign. This range strikes a balance between personalization and practicality. Five to ten audiences are enough to see meaningful differences in performance, but not so many that your ad spend becomes fragmented. From there, you can cut underperforming audiences and reallocate spend to the ones that are working. Over time, you can also add new audiences as your budget and insights grow.
For example, imagine you are selling a premium kitchen appliance. Auware might suggest audiences such as busy parents, health-conscious professionals, budget-conscious families, and food enthusiasts. You might start with six of these, run traffic to all six landing pages, and then discover that health-conscious professionals and food enthusiasts deliver the best results. You could then shift more budget into those audiences while retiring the weaker ones. This gives you stronger performance without wasting resources.
Agencies managing client accounts will recognize this as a natural extension of good media buying practices. You would never create 100 Meta ad sets for a small budget because each set would get too little traffic to optimize effectively. The same logic applies with Auware: while the system can create unlimited pages, your campaigns should only include as many audiences as your budget can reasonably support.
Over time, many marketers find that starting with 5 to 10 audiences, trimming weak performers, and doubling down on strong ones is the most efficient way to grow. This approach also allows you to continually refine your understanding of who your best customers are, making your campaigns smarter with each iteration.
To summarize, there is no strict limit on how many audiences you can create, but there is a practical limit defined by your media budget. Auware recommends 5 to 10 audiences per campaign as a starting point. From there, use performance data to decide which audiences deserve more spend and which can be retired.