Yes, you can absolutely use Auware to create seasonal campaigns, and those campaigns can be just as audience-aware as any other.
Seasonality is one of the most important drivers in direct-to-consumer eCommerce, and Auware was designed to make it easy to tailor your campaigns for occasions like holidays, cultural events, or limited-time promotions.
When creating a campaign in Auware, you can use the Fine Tune section to add details about the seasonal theme you are running. This allows Auware to generate landing page copy that aligns with your promotion while still customizing the messaging for each audience. For example, if you are running a Black Friday sale, a budget-conscious shopper might see copy that emphasizes discounts and value, while a premium audience might see copy focused on exclusivity and urgency.
Seasonal campaigns can take many forms. Common examples include Black Friday and Cyber Monday promotions, back-to-school sales, Valentine’s Day offers, Mother’s Day or Father’s Day campaigns, summer specials, and end-of-year holiday gifting. Many brands also create campaigns around cultural moments or events tied to their product category, such as sporting events, graduations, or New Year’s resolutions. Each of these seasonal campaigns can be audience-aware, ensuring that your landing pages speak directly to the motivations of your different customer groups during those moments.
Seasonal marketing is often high-stakes, with a large portion of annual revenue tied to just a few weeks of sales. That is why audience-specific messaging can make such a difference. Sending all your holiday traffic to a single generic PDP means leaving money on the table. With Auware, you can create multiple versions of a holiday campaign landing page, each aligned with the audiences you are targeting in your paid media.
To summarize, Auware supports seasonal campaigns today through the Fine Tune option, and audience-awareness applies fully in these scenarios. Future updates will make it even easier to set up seasonal campaigns, but you can already create effective, tailored pages for holidays and special events.