Auware

Audience-aware marketing means tailoring both ads and landing pages to each customer segment. It creates consistency, increases relevance, and drives higher conversions for every campaign.

What is Audience Awareness?

An audience is a customer segment with shared needs. Auware pairs each audience with its own landing page, ensuring ads and pages align to boost relevance, trust, and conversions.

What is an Audience?

A campaign in Auware is a product-anchored promotion with audience-specific landing pages. It aligns ads with tailored destinations to boost relevance, conversions, and ROAS.

What is a Campaign?

A channel in Auware is the traffic source, like Facebook, Google, or email. Each channel gets unique URLs for audience pages, making attribution and reporting accurate and easy to manage.

What is a Channel?

A strategy in Auware defines how you sell to an audience. Using frameworks like JTBD, VoC, or Objection and Awareness, you can test different approaches and create landing pages that…

What is a Strategy?

Auware is for brands running paid ads or digital campaigns. If you are not driving traffic through Meta, TikTok, Google, or email, and rely only on organic traffic, Auware will…

Who is Auware NOT for?

Auware is ideal for marketers running paid ads, selling multi-audience or high-value products, launching new items, or working in small teams that need a powerful tool to boost campaign performance.

Who is Auware PERFECT for?

You need no coding or design skills to use Auware. Just review audiences and copy, then publish. Pages are ready in 30 minutes with no heavy lift, dev work, or…

What skills do I need to use Auware? Coding? Marketing? Graphic Design?

Connect your Shopify store, pick a product, choose audiences, generate landing pages, review the content, and publish. Auware makes audience-aware marketing simple and effective from day one.

How do I get started? What do I do first?

Auware is unique because it combines deep Shopify integration, real DTC marketing expertise, and focus. Other platforms protect their moats or add features, while Auware rethinks landing pages entirely.

Why is nobody else doing this?

With enough traffic, you can see lift from Auware in less than a day. Real-time reporting shows results quickly, while smaller budgets may take longer to gather meaningful data.

How quickly will I see a lift in performance?

Auware does not replace copywriters but makes them unnecessary for landing page creation. It delivers fast, consistent, scalable copy, while writers can focus on strategy and refinement.

So does Auware replace a marketing copywriter?

Set up your store with Shopify’s Getting Started guide. When ready for paid ads, install Auware to create audience-specific landing pages that convert far better than generic product detail pages.

I just signed up for Shopify. Now what?

Courtney Cooper

All the basics to get started with Auware

Getting Started

Find answers and get help from Intercom Support and Community Experts

This site employs cookies and other technologies that we and our third party vendors use to monitor and record personal information about you and your interactions with the site (including content viewed, cursor movements, screen recordings, and chat contents) for the purposes described in our Cookie Policy. By continuing to visit our site, you agree to our {websiteTermsLink}, {privacyPolicyLink} and {cookiePolicyLink}.

This site uses cookies and similar technologies ("cookies") as strictly necessary for site operation. We and our partners also would like to set additional cookies to enable site performance analytics, functionality, advertising and social media features. See our {cookiePolicyLink} for details. You can change your cookie preferences in our Cookie Settings.

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See our {cookiePolicyLink} for more details.

Advertising cookies are set by our advertising partners to collect information about your use of the site, our communications, and other online services over time and with different browsers and devices. They use this information to show you ads online that they think will interest you and measure the ads' performance. Social media cookies are set by social media platforms to enable you to share content on those platforms, and are capable of tracking information about your activity across other online services for use as described in their privacy policies.

These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

These cookies are necessary for the website to function and cannot be switched off in our systems.

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

You have the right to opt out of the sale of your personal information. See our {cookiePolicyLink} for more details about how we use your data.

Your Privacy Choices

We use cookies to enhance your experience. You can customize your cookie preferences below. See our {cookiePolicyLink} for more details.

Cookie Settings

Link, Press control-option-right-arrow to exit

Empty Help Center

Uh oh. That page doesn’t exist.

Disappointed

Neutral

Smiley

Thinking...

Searching through sources...

Analyzing...

Tickets submitted through the messenger or by a support agent in your conversation will appear here.