Auware is built specifically for digital marketers who are actively driving traffic to eCommerce stores.
If you are running Facebook, Instagram, TikTok, or Google Ads, or you are sending promotional email campaigns, then Auware is designed for you. The platform helps you identify audiences and create audience-specific landing pages that convert paid traffic more effectively than a generic product detail page.
If you are not running paid traffic or other digital campaigns, then Auware will not be a good fit. For example, a small store that relies entirely on organic traffic from search engines or word of mouth does not need audience-specific landing pages. Visitors in those cases are browsing the store like a catalog, moving through product detail pages and collections. Auware does not replace that experience. It is a tool for campaigns that push traffic to specific destinations.
Consider two examples. A direct-to-consumer beverage brand that spends heavily on Meta ads is a perfect fit. They may have one campaign targeted to fitness enthusiasts, another to young professionals, and a third to college students. Each of those audiences will convert better if they are sent to a landing page that speaks directly to them. Auware makes it easy to create those variations and measure performance. On the other hand, a small craft store that only sells to local customers through organic search and referrals would not gain much from Auware. Without ad campaigns or targeted emails, there is no need for multiple audience-specific destinations.
Another way to think about it is this: if you buy ads and need your campaigns to convert, Auware is for you. If you do not buy ads, then you will not see the benefit.
In short, Auware is not for merchants who are not actively investing in digital marketing. It is a tool built for agencies and brands running campaigns that need to maximize return on ad spend.