Getting started with Auware is simple, and each step is designed to set you up for success with audience-aware marketing.
The first thing you do is connect your Shopify store by installing the Auware app. This step is necessary because Auware needs to work with your product catalog and publish landing pages directly into your store. Without this connection, there is no way to link campaigns to real products.
Once your store is connected, the next step is to create your first campaign. You begin by choosing a product from your Shopify catalog inside Auware. This step matters because audience awareness is built around specific products. Instead of treating your store as a general catalog, Auware focuses on one product or bundle at a time so you can create a campaign that speaks directly to the people most likely to buy it.
After selecting your product, you go through the process of identifying audiences. This is where the power of Auware really starts to show. Using years of DTC experience, ad platform expertise, and AI, Auware suggests audiences that are both practical to target and likely to convert. You can keep the ones that make sense, remove the ones that do not, or add your own custom audiences. This ensures you are not just guessing who to target, but building your campaign around meaningful, actionable groups of customers.
The next step is generating the audience-specific landing pages. For each audience, Auware creates a landing page with marketing copy tailored to their motivations. The images you assign remain consistent across all pages, but the messaging shifts to match what matters most to that audience. This is the step where generic product pages are transformed into sales-focused pages that actually persuade.
Finally, once you review the copy and make any edits you want, you publish the landing pages directly to your Shopify store. Each page has a unique URL that you can then use in your ads, emails, or campaigns. At this point, you are ready to send traffic to audience-specific destinations that perform better than any standard PDP.
To summarize, you connect your store, pick a product, choose audiences, generate landing pages, review the content, and publish. Each step is simple, but together they give you a complete workflow for turning ad clicks into conversions.