The good news is that you do not need coding, graphic design, or advanced marketing skills to use Auware effectively.
The platform was built specifically so that you can focus on selling your product, not learning complicated tools. If you understand your product and your brand well enough to approve or edit the audiences Auware suggests and review the marketing copy it generates, you already have all the skills you need.
With most landing page builders, the story is very different. You would typically need at least a basic grasp of HTML, CSS, or Liquid to fix layout issues or make small adjustments. Even with templates, you often run into problems where text does not fit, images are the wrong size, or something looks broken on mobile. Suddenly you are deep in padding, margins, and responsive design settings. That is a heavy lift for someone who just wants to run ads.
Graphic design is another skill that most landing page tools expect you to bring to the table. You may be asked to create custom layouts, adjust fonts, or upload perfectly sized images for every section. If you do not have design training, this can be intimidating and time-consuming. And if you do not get it right, your pages look unprofessional.
Even on the marketing side, traditional tools often assume you will come prepared with a library of headlines, subheadlines, features, and benefits that you have to paste in yourself. If you are not a seasoned copywriter, this can feel overwhelming.
Auware removes all of those barriers. There is no coding, no design work, and no need to write every line of marketing copy yourself. The platform generates audience-specific landing pages automatically, using proven direct-to-consumer best practices. All you do is confirm the suggested audiences, review the marketing copy in plain English, and publish the pages. The entire process can be completed in as little as 30 minutes.
It is important to emphasize that Auware is not a “set it and forget it” black box either. You remain in control. You can edit audiences, tweak copy, or upload better product descriptions if you want to refine what Auware generates. But there is no heavy lift required, and you never have to touch code.
Of course, because Auware landing pages are designed to be used in paid media campaigns, there is an expectation that either you or someone on your team knows how to run ads. This does not mean you need to be a professional agency. Many small brands successfully run their own Facebook or Google campaigns. All you need to do is take the unique URLs Auware gives you and use them as the destination links in your ads or emails.
To summarize, the only skills you need to use Auware are an understanding of your own product and the ability to review content in English. No coding, no graphic design, no web development, and no heavy lift. You can be up and running in 30 minutes with audience-specific landing pages that perform far better than any product detail page.