In Auware, a channel is the source of your digital marketing traffic. It represents where your visitors are coming from when they click through to your store, whether that is a paid social ad, a search ad, an email campaign, or even a custom promotion you have set up. Channels matter because they define the context of the shopper’s journey. By understanding where a click originates, you can better measure performance, segment results, and refine strategy.
Common examples of channels include Facebook ads, Instagram ads, TikTok ads, Google search or shopping campaigns, and email campaigns sent from your CRM. Each of these traffic sources has unique targeting capabilities and audience behaviors. For instance, a Facebook ad may target an interest-based segment, while an email campaign may target past customers or subscribers. Auware allows you to track these distinctions by assigning each campaign and audience combination to a channel.
Once you create audience-specific landing pages in Auware, the platform automatically generates unique URLs for each audience and channel. This is critical for accurate attribution. If you are running multiple channels at once, such as Facebook and Google, you want to know not only which audience converted but also which channel drove the traffic. Auware’s structure ensures that every click is traceable back to both its audience and its source.
Agencies benefit from this clarity because it aligns directly with how media is bought and reported. You can set up campaigns in Meta Ads Manager or Google Ads, drop in the corresponding Auware landing page URLs, and immediately know how each combination is performing. This reduces the guesswork that often comes with attribution and gives you confidence in where to scale spend.
Flexibility is also built in. While Auware provides defaults for common platforms like Facebook, Instagram, TikTok, Google, and email, you can also create custom channels. This means if you are testing a new network, running an affiliate program, or driving traffic from a partnership, you can still capture and measure it cleanly inside Auware. Custom channels make the system adaptable to the evolving digital marketing landscape, while still keeping reporting consistent.
The concept of channels also helps streamline reporting. Instead of piecing together data across platforms, Auware centralizes performance so you can compare results side by side. Which audiences work best on Facebook versus Google? Which offers convert better through email versus TikTok? By structuring your campaigns by channel, those insights are available instantly.
In short, a channel in Auware is simply the source of your traffic, paired with unique URLs that ensure accurate measurement. Whether it is paid social, search, email, or something custom, channels help agencies attribute results clearly, optimize budgets, and scale campaigns with confidence.