First off, congratulations - you have taken the first step toward building your direct-to-consumer brand.
Shopify is one of the most powerful and user-friendly platforms for getting an online store up and running. The first thing you should do is complete Shopify’s own onboarding process, which is covered in their Getting Started guide here: https://help.shopify.com/en/manual/intro-to-shopify/initial-setup/setup-getting-started. That guide will walk you through essential tasks such as setting up your store name, adding your first products, configuring your checkout, and choosing a theme for your site. This foundation ensures that you have a working store where customers can browse, add products to their cart, and complete purchases.
Once your Shopify store is set up, the next question is how you plan to drive traffic. A store without visitors will not generate sales, so marketing is the key. At this stage, you have two options. You can either manage your own advertising campaigns on platforms like Facebook, Instagram, TikTok, and Google Ads, or you can work with a digital marketing agency that specializes in eCommerce. Both approaches can work. Many smaller brands start out managing their own ads, while larger brands often lean on agencies to handle media buying at scale.
This is where Auware fits into your journey. Normally, when you buy ads on Meta or Google, you send that traffic to your Shopify product detail page (PDP). The problem is that PDPs are generic by design. They present the same information to every visitor, no matter what motivated them to click the ad. This leads to low conversion rates because the page is not speaking directly to the visitor’s needs.
Auware fixes this problem by creating audience-specific landing pages for your products. Instead of sending all your traffic to the same PDP, you can send different audiences to different landing pages, each tailored to their motivations. For example, if you are selling a fitness blender, health-conscious professionals might see a page focused on convenience and nutrition, while budget-conscious shoppers might see a page highlighting value and durability. Auware generates these pages automatically, saving you from the time and expense of building them manually.
If you are just starting out, you may not want to drive paid traffic right away. Many new store owners prefer to focus first on setting up their store, uploading product images, and testing fulfillment processes. That is perfectly fine. But as soon as you are ready to invest in paid media - even a modest budget - Auware becomes a critical part of your toolkit. You can install the Auware app directly into your Shopify store, create your first campaign, and immediately generate landing pages that will give your ads a higher chance of converting.
Whether you manage ads yourself or hire a digital marketer, Auware makes your campaigns more effective. The key takeaway is that Shopify gives you the storefront, ads bring the visitors, and Auware ensures those visitors are greeted with the right story and offer.
To summarize, start with Shopify’s onboarding guide to get your store live. Once you are ready to run paid campaigns, install Auware to create audience-specific landing pages that turn clicks into customers.