Auware was designed with simplicity and data safety in mind, so if the platform were ever sunset, the impact on your store would be minimal.
The only data Auware stores relates to audiences, marketing copy, and performance metrics tied to your campaigns. No customer data or personally identifiable information is ever imported or stored in Auware.
All Auware landing pages are published directly into your Shopify or Buyist store, meaning they live within your eCommerce platform. Even if Auware were no longer available, the landing pages you created and published would remain active inside your store unless you chose to remove them.
In addition, you are free to download any report data available in Auware at any time. This includes performance metrics such as conversion rates, audience comparisons, and baseline versus audience-specific results. By exporting this data, you can maintain your campaign history and use it to inform future strategies.
To summarize, if Auware is sunset, your published landing pages stay in your store, and all reporting data can be downloaded. The system was designed to keep customer data safe and to give you full portability of your marketing insights.