A campaign in Auware can last as long as you want it to.
There are no technical limits built into the platform that force you to stop or restart. The duration of a campaign is entirely dictated by your marketing needs and how long you want to use the landing pages Auware creates. That means a campaign can last for years, or it can run for a weekend.
It helps to think of a campaign in Auware the same way you would think about a marketing campaign in general. A campaign has a goal, a product to promote, and audiences you want to reach. The landing pages Auware generates become the destinations for the traffic you send from your ads, emails, or other digital efforts. Once those landing pages are published into Shopify, they are live for as long as you choose to keep them.
For example, you might create a short-term campaign for a Black Friday promotion. The campaign could include limited-time discounts, urgency-driven copy, and ad creatives built for the shopping weekend. You would point your ads and emails for that promotion to the audience-specific Auware landing pages you created. Once the weekend ends, you can simply stop sending traffic to those URLs. The campaign effectively ends when the traffic ends.
On the other hand, you might create a long-term evergreen campaign for your best-selling product. That campaign might run continuously, with ads targeting different audiences month after month. The audience-specific landing pages for that product could stay published indefinitely, serving as the always-on destinations for traffic.
Some campaigns may fall in the middle. A seasonal promotion, like a Back to School or Summer Special campaign, might run for several weeks. You would run ads during that season and then pause them when the season ends. The Auware landing pages for that campaign remain in Shopify, and you can always reactivate them later if you want to run the same promotion again.
It is also worth noting that you can run multiple campaigns at the same time, even for the same product. For instance, you might have one campaign promoting your rice cooker as part of a Summer Grilling bundle that runs for two months, while also running an evergreen campaign for the rice cooker as a standalone product. Each campaign has its own audiences and landing pages, and you control how long each one stays active by how you allocate your ad spend.
The bottom line is that a campaign in Auware lasts as long as you need it to. It is not tied to technical restrictions but to your business goals. Whether it is a weekend flash sale, a seasonal promotion, or a multi-year evergreen product push, Auware campaigns adapt to your strategy.