Yes. Auware uses your Shopify header and footer elements, which means that any tracking tags, scripts, or pixels you have already configured in Shopify will also be included in your Auware landing pages. As long as those scripts are installed correctly at the store level, they will load automatically on the pages Auware creates.
This is important because most agencies already have a carefully designed tracking setup. You might be running Meta’s pixel, TikTok’s tracking script, Google Ads conversion tags, analytics tools like Google Analytics 4, or marketing automation platforms like Klaviyo. All of these scripts are typically added either in Shopify’s theme.liquid file or through the Shopify admin under Settings > Customer events or via app integrations. Because Auware pulls in the same header and footer elements that your PDPs and other pages use, your tracking configuration carries over without requiring extra setup.
To be clear, Auware landing pages function like standard Shopify pages. They are not part of your checkout flow and do not alter the secure checkout process, but they behave like any other page in terms of including your header, footer, and associated scripts. This ensures consistency in how data is tracked across your store. For example, if you rely on Meta’s pixel to measure add-to-cart and purchase events, those signals will still fire as expected when traffic moves from an Auware landing page to the cart and then into checkout.
This design also prevents duplication or conflicts. Some landing page builders create standalone environments that require you to add your tracking tags again, or worse, they double-fire events that lead to inflated or inaccurate data. Auware avoids these pitfalls by simply inheriting what is already in place at the Shopify store level. That means your analytics remain clean, your events remain consistent, and your reporting stays accurate.
For agencies, this matters because reliable attribution is the foundation of performance marketing. If you cannot trust your tracking, you cannot trust your ROAS calculations. With Auware, you do not need to reconfigure your pixels or create special workarounds. You just build your campaigns, use the audience-specific URLs Auware provides, and know that your existing tracking infrastructure is already in place.
It is worth noting that Auware only applies to the landing pages it creates. Checkout remains Shopify’s domain, and any scripts you have configured for checkout continue to work exactly as before. Our focus is on making sure that campaign entry points - the audience-specific landing pages - integrate seamlessly into your existing analytics setup.
In short, any tracking tags you have already installed in Shopify will also be included in your Auware landing pages. We use your store’s header and footer, so you can rely on consistent tracking across campaigns without additional setup or risk of conflicts.