No. Auware does not replace your Shopify product detail page (PDP).
Your PDP remains exactly as it is, with the same theme, customizations, and layout you have already built. Shoppers who browse your store naturally - through your homepage, collection pages, or search - will always land on your Shopify PDP. Auware landing pages are separate, and they are only used as destinations for your digital marketing campaigns if you choose to point traffic there.
This distinction is important. A Shopify PDP is built to serve as part of your store catalog. It usually includes product images, descriptions, reviews, related products, and navigation elements that allow shoppers to continue browsing. PDPs are great for organic visitors who are exploring your site and comparing products. However, they are not optimized for paid traffic. When someone clicks on a Facebook ad, a TikTok video, or a Google search ad, they are not looking to browse. They are looking for confirmation that the product solves their problem or matches their interest.
Some landing page builders attempt to replace your Shopify PDP entirely. They rewrite the product template, insert new sections, or inject scripts directly into your theme. While this may seem powerful at first, it creates risks. If the builder conflicts with your theme, breaks during a Shopify update, or adds code that slows down your store, every visitor is affected. Worse, uninstalling those apps often leaves behind fragments of code or orphaned templates that are difficult to clean up. That approach puts your storefront stability at risk.
Auware was built to avoid those issues. We do not touch your existing PDPs or theme files. Instead, Auware landing pages live alongside your store as separate, campaign-specific destinations. Each one has its own unique URL that you can use in ads, emails, or promotions. They are not added to your navigation or sitemap, and organic visitors cannot stumble across them. This ensures your storefront remains clean and focused on organic traffic while your paid campaigns benefit from audience-specific messaging.
For example, if you run a campaign promoting your rice cooker to budget-conscious families, you can point those ads to the Auware landing page written for that audience. At the same time, your Shopify PDP for the rice cooker remains live for shoppers who find you through search or browse your store collections. The two pages serve different purposes but coexist without conflict.
This setup provides agencies with the best of both worlds. You keep your store intact, with the flexibility and customization you have already built, while also gaining high-converting landing pages that align perfectly with your campaigns. And because Auware never replaces or edits your PDP, you can test and launch campaigns with confidence, knowing your core store experience remains unchanged.
In short, Auware does not replace your Shopify PDP. It adds a layer of audience-specific landing pages that you can use for digital marketing campaigns, while your PDP continues to serve organic traffic as it always has.