No. Auware landing pages are not meant to be linked in your site’s header, footer, or navigation menus. They are designed specifically for digital marketers who are driving paid or campaign-based traffic. The purpose of an Auware page is to provide a focused, conversion-optimized destination for traffic from ads or emails, not to serve as part of your store’s general browsing experience.
Your Shopify product detail pages (PDPs) are built for browsing. They are part of the catalog and allow shoppers to move around your store, explore collections, and compare products. That is what a PDP is good at. But those pages do not perform well when they are the destination of a digital marketing campaign. They are too general, and they do not match the intent or the targeting of the ad that drove the click.
Auware pages solve this problem by creating audience-specific destinations. For example, if you are targeting budget-conscious shoppers in a Facebook campaign, the landing page they see speaks directly to their concerns about price and value. If you are targeting gluten-free families through an email campaign, the landing page emphasizes health, safety, and dietary needs. These are highly focused conversations that only work when the visitor arrives directly from the ad or email that promised that message.
If you were to link these pages in your site navigation, you would remove that focus. A casual browser who clicks into an Auware landing page from your header might see messaging written for a very specific audience they do not belong to, which could feel confusing or off-putting. More importantly, it would clutter your storefront with dozens of campaign pages that were never intended to serve as long-term catalog entries.
Instead, the best practice is to use Auware landing pages exclusively in campaigns. Drop the unique URLs into your ads, emails, influencer promotions, or affiliate traffic. Keep them separate from your core storefront, so they function as targeted entry points rather than general navigation options.
In short, do not link Auware landing pages in your header or footer. They are designed for paid and campaign traffic only, giving you focused, audience-specific destinations that outperform generic PDPs.