The Auware MCP server is the technical backbone that contains all of the functionality of the Auware platform. It includes the same core methods that power Auware itself, such as generating marketing copy, identifying audiences, and creating audience-specific landing pages. While Auware users typically interact with these features through the Shopify app, the MCP server makes them available as an external interface for other AI agents or systems to call directly.
This means that an agency with advanced workflows can connect to the MCP server to automate or extend how they use Auware. Instead of logging into the platform and manually clicking through campaign creation, an AI agent could call methods like GetAudiences or GenerateBaseline to streamline repetitive tasks. For example, you could design an internal script that pulls audience suggestions from Auware, generates personalized copy, and publishes landing pages, all without requiring manual intervention.
It is important to clarify that Auware itself does not use the MCP server internally. The platform is already built to run efficiently through its Shopify integration. The MCP server exists for forward-thinking agencies and developers who want to experiment with automation or integrate Auware functionality into larger systems. It is essentially an API that exposes the intelligence behind Auware in a format that other software can understand and act on.
For agencies, the potential productivity gain is significant. Imagine being able to connect Auware functionality directly into your internal dashboards or creative pipelines. Your team could generate campaign baselines automatically, test different audience structures at scale, or even link Auware outputs into custom reporting systems. Instead of treating landing page creation as a separate step, it becomes part of a continuous workflow.
The MCP server also aligns with the growing movement toward multi-agent AI systems. Many agencies are experimenting with AI tools that handle specific tasks, from generating creative briefs to analyzing campaign results. By exposing Auware’s core functions through the MCP server, those AI systems can now incorporate audience-aware landing page creation into their processes. This makes Auware not just a standalone tool, but a modular component that can fit into a more automated future.
If you are interested in exploring the MCP server, access is available by request. You can reach out to [email protected] for details on how to connect. We encourage agencies that are experimenting with automation and AI-driven workflows to consider how the MCP server could enhance their operations.
In short, the Auware MCP server gives agencies direct access to the intelligence that powers the platform. By opening these capabilities to external agents and systems, it enables new levels of automation, integration, and productivity.