That’s a great question, and it highlights an important distinction.
Tools like Klaviyo and GA4 are excellent at tracking what visitors do: their behavior, their actions, and their conversion paths. What they don’t show you is who those visitors truly are in terms of audience intent and mindset.
That’s where Auware comes in.
Auware doesn’t track new behavior or add more analytics scripts. Instead, it gives you something your current stack can’t: audience-level performance data. Because each Auware landing page is created for a specific audience - like Busy Parents, Fitness Enthusiasts, or Budget Conscious shoppers - you get clear, side-by-side visibility into how those different audiences perform across eCommerce metrics such as conversion rate, average order value (AOV), and revenue.
This data answers questions you can’t get from Klaviyo or GA4 alone:
Which audience converts at the highest rate?
Which audience delivers the highest AOV?
Which audience produces the best return on ad spend (ROAS)?
Which audience is most efficient for paid media targeting?
All of that insight is available through Auware without adding new tags, cookies, or trackers. Auware simply gives you clarity on who buys, not just how they buy.
And the real power of this information isn’t just in the reporting - it’s in how it improves your paid media strategy. When you know which audiences are actually driving sales, you can optimize ad spend around them, allocate budget more effectively, and create campaigns that lean into what’s proven to work.
It’s the kind of insight that can reshape how you think about acquisition altogether.
So while Klaviyo and GA4 tell you what visitors did on your site, Auware shows you which audiences are delivering real revenue. It’s not another analytics layer - it’s a performance lens that connects ad intent, audience segmentation, and eCommerce outcomes in one simple view.
You don’t have to replace or reconfigure anything. Your existing analytics tools keep doing what they do best, while Auware adds the missing piece: knowing who buys and why.
That’s the kind of intelligence that turns a good marketing strategy into a truly optimized one.