Everybody's tech stack is too cluttered. We get it. A BuiltWith report on a Shopify site clearly demonstrates the problem.
Many eCommerce teams are already juggling too many apps, integrations, and data flows, each with its own upkeep and risk. The last thing anyone wants is a new layer of complexity.
Auware was built specifically to avoid that problem. It installs as a standard Shopify app, with a one-click theme injection and no engineering lift. There are no API dependencies, no data warehousing, and no developer handoffs.
Because your Auware landing pages run natively inside Shopify, it doesn’t compete for resources or require constant syncs with other systems. Your checkout, cart, and theme stay fully intact. Auware simply adds an "audience awareness" layer to your storefront, enhancing the experience for every paid media visitor without altering your workflow.
This is why many brands think of Auware not as another app but as an invisible upgrade to the way their store thinks. It enhances what’s already in place rather than complicating it. For agencies and operators who support multiple clients, this simplicity is key - it means faster onboarding, no code maintenance, and no dependency on technical teams.
Auware’s simplicity is intentional. It was designed by Buyist, a team with over $2 billion in DTC eCommerce experience. We’ve built and maintained thousands of high-performing DTC eCommerce websites, and we know that the best technology doesn’t call attention to itself. It works quietly, cleanly, and effectively, giving your store a smarter foundation without adding clutter.
Even the Auware platform itself is designed to be overly simple. Our goal is to have a new user log in and think "that's it?"