Launching a brand-new product is both exciting and challenging.
One of the hardest parts is figuring out who your customers are. You may have a good idea of your target buyer, but when your product has no sales history, it is difficult to know for certain which audiences will respond best.
This is exactly where Auware shines.
Auware is not just a landing page builder. It is a tool that combines your product information with more than $2B of direct-to-consumer eCommerce experience and proven audience frameworks. When you create a campaign for a new product, Auware generates a list of suggested audiences that you can target immediately. These are based on interest categories and demographic patterns already supported by platforms like Facebook, Instagram, and TikTok. The suggestions often include audiences you may not have thought about yourself.
For example, imagine you are bringing a new rice cooker to market. You might assume your main audience is people who love making meals at home. That makes sense, and Auware will likely suggest that audience. But Auware might also surface audiences you did not consider, like gluten-free consumers who are looking for alternatives to bread or pasta. That connection may not have been obvious, but it is real, and it could represent an entirely new segment of high-value customers.
Once your campaign is live, Auware’s reporting becomes even more powerful. Unlike traditional eCommerce metrics that lump all traffic together, Auware reports performance at the audience level. You can see how each audience is converting, what their average order value is, and which segments are delivering the best return on ad spend. Instead of guessing which audiences are working, you will know. And if certain audiences underperform, you can cut spend in those areas and double down on the ones that are delivering.
This kind of data is incredibly valuable for a new product. Early campaigns are not just about generating sales - they are about learning. Auware turns your ad spend into market research, giving you insights that shape your overall go-to-market strategy. You are not just running ads, you are discovering who your best customers really are.
The beauty of this process is that it does not require extra effort on your part. Auware automatically builds the audience-specific landing pages, so each visitor feels like the product was designed for them. Whether it is a busy parent, a gluten-free home cook, or a budget-conscious shopper, they will see a page that speaks to their unique motivations. That personalization drives sales and gives you clean, actionable data on which audiences are worth pursuing.
To summarize, launching a new product is the perfect time to use Auware. We help you identify promising audiences you may not have considered, generate landing pages tailored to each one, and then provide audience-level reporting that shows exactly who is buying.
Instead of guessing, you will know where your product fits and how to grow.