No. Auware does not touch or suggest changes to your Shopify store design.
Your existing theme, including your home page, product detail pages (PDPs), collection pages, and any customizations you have made, remains exactly as it is.
Auware was designed to work alongside your store, not to replace or redesign it.
This is an intentional design choice. We believe your core storefront should remain stable and consistent, especially since you may have invested significant time and money into developing your theme. Auware’s role is very specific: to create new, audience-aware landing pages that can be used as destinations for your paid media campaigns. These pages live inside your Shopify store, but they are not added to your navigation or exposed to organic traffic. Only visitors who click through your ads or emails will see them.
By separating landing pages from your theme, Auware ensures two important things. First, your brand’s general website experience remains untouched, preserving the look and feel you want for organic visitors. Second, your paid media visitors get a hyper-personalized experience that is optimized for conversion without disrupting the rest of your site.
It is also worth noting what Auware does not do. We do not provide suggestions for improving your theme design. We are not a site audit tool, a conversion rate optimization agency, or a Shopify theme editor. We focus exclusively on solving the most pressing problem in digital marketing: the fact that most paid traffic is sent to generic PDPs that do not convert well. Our mission is to give digital marketers the landing pages they need to succeed, not to critique or rebuild your storefront.
To summarize, Auware does not suggest or alter your Shopify store design. We create new, purpose-built landing pages for your paid campaigns, leaving your home page, PDPs, and theme completely untouched. This keeps your core storefront stable while giving you the tools to dramatically improve ad performance.