In the October 2025 release, Auware does not make recommendations about which products you should promote.
Deciding which products to put ad spend behind is a marketing strategy question, not a landing page question. That decision needs to come from your knowledge of your brand, your store, and your customers. Auware’s role begins once you have chosen the product you want to feature, helping you turn that choice into high-converting, audience-specific landing pages.
If you are unsure which products to promote, it may help to take a step back and think about marketing campaigns in general. A campaign is not about your entire catalog. It is about driving traffic to a specific offer. That offer is usually centered on a “hero” or “flagship” product - the one your brand is best known for, the one that delivers the most sales, or the one that carries the highest margins. In some cases, it might also be a seasonal or limited-time product you want to spotlight.
A helpful way to frame the decision is to ask yourself: which product am I willing to pay for ads to promote? Every dollar you spend on Facebook, Instagram, TikTok, or Google Ads should be tied to a clear revenue goal. If you would not be comfortable spending money to drive traffic to a product, it probably is not the right product to use with Auware. On the other hand, if there is a product that consistently sells well or delivers the profits your business depends on, that is a strong candidate.
For example, a skincare brand may decide to focus on their bestselling moisturizer as their flagship product. That product already has traction, and adding audience-aware landing pages through Auware will only increase its performance. Alternatively, a newer brand might choose to promote a product they believe has untapped potential, such as a niche fitness accessory. In that case, Auware can help reveal which audiences respond best to the product, guiding the brand’s larger marketing strategy.
It is also worth considering seasonality. Many brands create campaigns around holidays, sales events, or key shopping moments. Back-to-school, Black Friday, Cyber Monday, and New Year’s are obvious examples. You may not promote the same product year-round, but for those moments, you will want a product that feels like the right fit for the occasion. Auware campaigns can be built around those products quickly, allowing you to maximize those critical timeframes.
Once you select the product, Auware makes the rest of the process simple. You choose the product in the app, review the audiences Auware suggests, and then publish your landing pages. Even if you are just getting started and only plan to promote one or two products, that is fine. Auware is built to scale up with you as your marketing budget and confidence grow.
To summarize, Auware does not decide which products you should promote. That choice is part of your overall marketing strategy. A good starting point is your hero product, your highest-margin product, or any item you are confident putting ad dollars behind. Once you make that decision, Auware ensures your ads send visitors to landing pages designed to convert.