The quality of your product assets - images, product usage shots, before-and-afters, and lifestyle visuals - plays a huge role in the effectiveness of your landing pages.
No matter how strong the copy is, if the visuals are weak or unconvincing, your audience will struggle to connect with the product. High-quality assets help establish trust, showcase value, and make the story you are telling feel real.
In short, better assets lead to better results, and there is no way around that.
That being said, most brands already have good assets without realizing it. If you are on Shopify and running digital media advertisements, chances are you have at least a core set of product photos and ad creatives. Those can often be repurposed for your Auware landing pages. Remember, the goal of your assets is not to win design awards - it is to clearly show what the product is, why it matters, and how it helps your customer. Even simple, straightforward product shots can perform extremely well when paired with audience-specific copy.
In fact, overproduced visuals can sometimes hurt more than they help. Customers want authenticity. A lifestyle image that feels natural and relatable often resonates more than a highly polished studio shot. If you already have assets from customer reviews, influencer collaborations, or user-generated content, those may work just as well as professional photography. Auware lets you assign images to specific sections of your landing pages so that the same asset can be reused consistently across multiple audiences.
It is also important to remember that you only need to assign assets once per campaign. For example, if you choose which image should be used for a feature like “Auto Shut-Off,” that same image will be applied automatically to every audience-specific landing page in the campaign. This makes your assets go further and ensures consistency without additional effort.
If you feel that your current assets are lacking, it may be worth investing in improving them. Product shots showing the item clearly from multiple angles, usage shots demonstrating how it fits into a customer’s life, and before-and-after images (when relevant) are all powerful. These are the building blocks of effective eCommerce creative, and they will help not just in Auware, but across all of your marketing efforts.
To summarize, good assets make a big difference, but most brands already have what they need. If you are on Shopify and running ads, you likely have solid visuals to start with. Focus on clarity and authenticity over perfection, and trust that Auware’s audience-specific copy will amplify the assets you already have.