This is an important question, and it goes directly to why Auware was designed the way it is.
Auware is purposely built so that no AI is ever used when a visitor loads one of your landing pages. There is no live AI or real-time content generation at runtime. Every landing page is fully written, fully editable, and fully approved by you before it is ever published to your Shopify or Buyist store.
Here is how the process works. When you create a campaign, Auware generates audience-specific marketing copy based on the product information you provide and the strategy you select. That copy is presented to you inside the Auware app for review. At this stage, you can accept it as-is, edit it to match your exact brand voice, or replace sections entirely. Only when you are satisfied do you click publish, which pushes the landing page into your store. This step is deliberate: we want to ensure that every word displayed to your customers is reviewed and approved by a human before it goes live.
This matters because in direct-to-consumer eCommerce, compliance and brand integrity are critical. Claims about product performance, health benefits, or guarantees can carry legal risk if not worded carefully. With other AI-driven platforms that generate content at runtime, there is a risk that something unexpected or inaccurate could slip through. That risk is unacceptable for a consumer-facing business. Auware removes that risk by making sure there is no live AI involved in what your customers see. Everything is static and approved in advance.
It is also important to recognize that marketing claims are ultimately the responsibility of the brand. Even if Auware generates draft copy, you have the ability and obligation to review it before publishing. Agencies and brand teams are in the best position to know what can and cannot be said about their products, what requires disclaimers, and what legal requirements apply to their industry. Auware does not bypass this process - it enables you to move faster while still keeping full control.
This design choice also has a practical performance benefit. Because landing pages are published as static HTML into Shopify or Buyist, they load instantly without waiting for AI processing. That makes them faster and more reliable while also being safer from a compliance standpoint.
To summarize, Auware will never expose you to the risk of unapproved AI claims at runtime. All marketing copy is generated in advance, placed in your hands for review, and only published once you approve it. This ensures brand integrity, reduces compliance risks, and keeps you in full control. The bottom line is that you are always in charge of the words your customers see, and Auware was designed to keep it that way.