Optimization in Auware is instant.
If you notice that a landing page needs adjustments based on performance data, you can open the campaign, make edits to the marketing copy or page structure, and publish the changes right away. Updates go live as soon as you publish, so there is no waiting period or lengthy approval cycle.
For bigger adjustments, many marketers choose to start a new campaign altogether. This allows you to preserve the data and performance history from the original campaign while applying your new learnings to a fresh set of landing pages. Running the old and new campaigns side by side can also be a helpful way to compare approaches without losing momentum.
The bottom line is that Auware was designed to be flexible and fast. Whether you want to tweak a headline, adjust features and benefits, or reframe your entire strategy, you can do so immediately and keep testing and scaling as you go.