This is a great question, and the short answer is that Auware is not about the templates.
Our mission is to create high-performing, audience-aware landing pages at scale for direct-to-consumer marketers. Templates are only the surface-level layer of what we do. What drives results - what truly matters - is the marketing, the story, and the way the landing page speaks directly to the visitor on a personal level.
If we showcased templates on our website, the focus would immediately shift to design. People would judge us based on how a page looks, whether they like the font, or whether the layout feels exciting. But our years of experience in eCommerce prove that those details are not what drives conversions. In fact, the more marketers obsess over aesthetics, the more they lose sight of what really sells: the offer, the features and benefits, the proof, and the story.
That is where Auware excels.
The data backs this up. Over more than $2B in DTC sales through Buyist (the builders of Auware), we have seen that conversion performance is not tied to flashy templates or elaborate layouts. It is tied to whether the page presents a compelling message that resonates with the specific visitor. Auware ensures that happens by creating audience-specific copy that makes your product feel personal. A busy parent and a health enthusiast may see the same product, but they see very different stories on their landing pages. That audience-awareness is the driver of performance, not whether the template has rounded corners or a trendy hero image style.
Another important point is that most paid media campaigns drive traffic from social platforms, and the overwhelming majority of that traffic is on mobile devices. On a mobile screen, nearly every web page looks essentially the same. The design flourishes that a graphic designer might get excited about on desktop simply do not appear on mobile. What your visitors actually see is a headline, a product image, a few features, and a call to action. If those elements are aligned with their motivations, they will convert. If they are not, it does not matter how “beautiful” the template looks.
By not showing templates on our website, we emphasize that design is not the differentiator. The differentiator is how Auware brings audience-awareness to your Shopify marketing campaigns. Our templates are intentionally simple because simplicity converts. They are built to highlight the story, not the design. And when you use Auware, you are not choosing a template anyway. You are choosing to scale audience-aware marketing in a way that has never been possible before.
To summarize, we do not showcase templates because that would encourage the wrong kind of evaluation. Auware is not about how the pages look; it is about how they perform. Templates are simple, effective, and mobile-first by design. The real power lies in audience-awareness: speaking to each visitor personally, telling the right story, and making the offer resonate.
That is what sells.