his is an important question, and the answer depends entirely on the volume of traffic and orders you have seen in that time. A week can be plenty of time to measure performance, or it can be far too short. The difference comes down to statistical significance.
If your campaign only drove 100 visitors in the past week, then yes, it is far too soon to expect clear, reliable results. Even if you achieved a 20 percent conversion rate - which would be exceptionally high - that would only produce 20 orders. With such a small dataset, the numbers can swing dramatically based on just a few conversions. You might think there is no lift, when in reality the results are simply too noisy to interpret. In cases like this, the best course of action is to continue driving traffic and wait until you have a larger sample size before drawing conclusions.
On the other hand, if you have driven significant traffic and sales during that week - for example, 1,000 orders or more - and you are not seeing any measurable lift from Auware’s audience-specific landing pages, then that is a different story. At that scale, performance should be clear. Auware landing pages consistently outperform generic PDPs and baseline campaigns. If you are not seeing improvement, there may be an underlying issue with campaign setup, audience targeting, or landing page alignment.
This is why we encourage you to reach out to our team at [email protected] if you have strong traffic and order volume but no visible lift. We would be eager to review your campaign setup with you and help identify what might be going wrong. It could be something simple, like audiences that were not properly aligned between your ads and your landing pages, or campaign URLs that were not updated to point to the correct Auware pages. Whatever the cause, we can help troubleshoot and get your campaigns performing as they should.
It is also important to remember that Auware is not a silver bullet on its own. The platform amplifies strong digital marketing campaigns, but if the ad creative, offer, or targeting is misaligned, the landing page alone cannot fix those gaps. We recommend using the audience-level reporting in Auware to see where performance is breaking down. If one audience is significantly underperforming, redirect spend to the audiences that are working.
To summarize, a week can be too soon if your traffic is low, but if you have large traffic and order volume with no lift, that is unusual and worth investigating. Reach out to us and we will gladly review your campaign. There absolutely should be a lift when you use Auware correctly, and if you are not seeing it, we want to help find out why.