Auware does not provide specific tools for customer retention, such as lifecycle email automation or SMS drip campaigns.
Our focus is on solving one core problem: helping digital marketers create high-converting, audience-specific landing pages quickly and at scale. Retention, on the other hand, is a broader discipline that involves CRM platforms like Klaviyo, Postscript, Attentive, or others that are already best-in-class for that purpose.
That said, Auware landing pages integrate seamlessly into your retention strategy because they can be used as destinations for email and SMS campaigns. When you create a campaign in Auware, you are not limited to channels like Meta, TikTok, or Google Ads. You can also choose “Email” or “SMS” as a channel, and the system will generate a unique URL for that channel. This makes it easy to connect your Klaviyo flows, one-off email sends, or text messages to landing pages that are optimized for your audiences.
For example, imagine you are running a back-to-school promotion and segmenting your email list into parents, college students, and teachers. Each group will receive an email with copy tailored to them, and each can be sent to its own Auware landing page, also written specifically for that audience. Instead of every subscriber clicking through to the same generic PDP, each group experiences a consistent, personalized journey that mirrors the targeting of your campaign.
This works the same way with SMS marketing. If you are sending a text message with a flash sale offer, you can include the URL for the Auware landing page that best fits that audience segment. The message-to-page alignment increases relevance and improves conversions.
To summarize, Auware itself does not handle retention campaigns directly, but it fits neatly into your existing retention stack. The landing pages you build can be used as destinations for email and SMS traffic, giving you a simple way to improve performance without replacing the CRM or SMS tools you already rely on.