Auware does not provide tools to drill down into engagement by specific page elements, compare traffic quality, or run controlled A/B tests inside the platform.
This is a deliberate design choice. Auware is not an A/B testing platform, and we believe trying to add that type of functionality would make the platform overly complex without delivering meaningful value to digital marketers.
When you see a significant performance difference between two audience-specific landing pages that are nearly identical in design, the most likely cause is not the landing page itself but the quality of traffic being sent from the media platforms. For example, one audience might be defined very tightly in Meta Ads Manager, producing highly qualified clicks that convert. Another audience might be broader, resulting in less qualified visitors who bounce at higher rates. The landing pages are not to blame in these cases — the targeting, creative, or bidding strategy is what is driving the disparity.
This is where the role of the marketer comes in. Auware provides clear, audience-level reporting so you can see which audiences are producing results and which are underperforming. But interpreting those results, and making adjustments based on the bigger picture of ad creative, audience definitions, and budget allocations, is the responsibility of the media buyer. This keeps Auware focused on its core mission: generating high-performing, audience-specific landing pages at scale, not overstepping into areas where we lack the full context.
To put it another way, if you were running two Meta ad sets with nearly identical landing pages but saw very different outcomes, you would not assume the page design was the issue. Instead, you would analyze your targeting parameters, creative performance, and traffic sources. Auware provides the data you need to identify that difference at the audience level, but it is not built to perform the deeper analysis of media buying variables.
We also believe simplicity benefits agencies and brands. Many tools try to be all things to all people, layering on A/B testing, heat mapping, traffic quality scoring, and more. While those features sound attractive, they often add complexity that slows teams down and distracts from the fundamentals. Auware was designed to remove friction, not add it. By giving you pages that work out of the box and reports that highlight audience performance, we keep you focused on what matters: sending qualified traffic to pages built to convert.
To summarize, Auware does not provide granular diagnostic tools when two nearly identical pages perform differently. The disparity is almost always due to media buying factors, not the landing pages. Auware’s job is to give you clear audience-level reporting and reliable pages, while you bring the expertise to evaluate campaign performance holistically.