In the October 2025 release, Auware uses ChatGPT through Microsoft Azure’s AI services.
This setup allows us to leverage a powerful large language model while maintaining strict control over data privacy and security. All AI processing happens within our Azure environment, and your data never leaves that instance.
Importantly, none of the data you provide to Auware is ever used to train large language models. It is not shared with OpenAI, Microsoft, or any third parties. The copy and content generated for your campaigns is private to you and your store. We designed Auware this way because we know agencies and brands need absolute confidence that their product information, customer insights, and campaign details will not be repurposed elsewhere.
For marketers, this means you can enjoy the speed and scalability of AI-driven copy generation without compromising on security or confidentiality. Every headline, feature, and FAQ is created with your campaign in mind, processed securely inside Azure, and published only to your connected store.
To summarize, Auware uses ChatGPT through Microsoft Azure services, with strict data isolation. Your data never leaves our environment and is never used for model training.