Auware was designed to keep attribution and audience stitching as simple and reliable as possible.
Unlike some platforms that depend on complex tag managers, custom scripts, or fragile third-party cookies, Auware uses a straightforward system based on query string parameters that ensures data is captured cleanly and consistently.
Here is how it works. Every Auware landing page has a base URL, such as mystore.com/pages/xyz. When you publish a campaign, Auware automatically generates variations of that URL for each channel by adding a single query string parameter, “c.” This parameter identifies the channel that drove the traffic. For example, if the channel is Facebook, the URL would be mystore.com/pages/xyz/?c=fb. If the channel is Google Ads, the URL would be mystore.com/pages/xyz/?c=ga. TikTok, Instagram, email, and other channels each get their own unique “c” value.
When you use these URLs in your campaigns, Auware can track not just which landing page is performing, but also which channel delivered the traffic. This creates a clean and accurate picture of performance by both audience and channel. There is no dependency on cookies that may be blocked, click IDs that vary by platform, or complicated multi-touch attribution models. As long as your ads point to the correct Auware URLs, the stitching works automatically.
It is important to note that this system does not interfere with other identifiers you may already be using. If you append UTMs for Google Analytics or affiliate tracking parameters, they can sit alongside the “c” parameter without conflict. For example, mystore.com/pages/xyz/?c=fb&utm_source=facebook&utm_campaign=summerpromo would still work perfectly. Auware will use the “c” parameter for its internal audience stitching, while your analytics tools will continue to use the UTMs as they always have.
This simplicity is intentional. Marketers already juggle multiple tracking systems, and attribution can quickly become confusing. By standardizing on a single lightweight parameter, Auware avoids complexity while giving you the clarity you need at the audience and channel level.
To summarize, Auware uses a single query string parameter, “c,” to identify the channel for each landing page variation. No click IDs or first-party cookies are required for audience stitching. If you add your own UTMs or tracking parameters, they work seamlessly alongside Auware’s system.