Average Order Value (AOV), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS) are three of the most important metrics digital marketers rely on to measure performance.
Auware makes these metrics more insightful by breaking them down at the audience level, helping you understand not just how campaigns are performing overall, but how each targeted audience contributes to your results.
AOV is the simplest calculation and is available today in Auware. Whenever an order is tagged as coming from an Auware landing page, the system totals the revenue from those orders and divides it by the number of orders. This gives you the average order value for each audience-specific landing page. By isolating audiences, you can see, for example, that health-conscious professionals may spend more per order than budget-conscious parents, even if both audiences convert at similar rates. This level of insight allows you to make smarter decisions about where to invest ad dollars.
CPA and ROAS require data that connects your media spend with the conversions generated by Auware landing pages. This direct connection between Meta Ads Manager and Auware is scheduled for release in November 2025. Once available, Auware will automatically import spend data and match it with conversions by audience and channel. At that point, you will be able to see CPA and ROAS by audience directly inside Auware without any manual calculations.
In the meantime, you can calculate CPA and ROAS the same way you always have: using the spend data in your ad platforms combined with the conversion data provided by Auware. For example, if you know you spent $500 on ads targeting “Busy Parents” and Auware shows that those ads generated 25 orders, your CPA is $20. If those orders generated $2,500 in sales, your ROAS is 5.0. The difference is that Auware ensures the order data is tied precisely to the correct audience, making your calculations far more accurate.
This audience-level visibility is one of the biggest advantages of using Auware. Without it, you know how a campaign performs overall, but you are left guessing which audiences are truly driving results. With Auware, you get a clear picture of where your strongest returns come from, and you can scale those audiences accordingly.
To summarize, AOV is calculated directly in Auware today, while CPA and ROAS calculations are supported manually until the Meta integration is released in November 2025. Once the integration is live, you will see all three metrics by audience, fully automated.