This is a great question, and the answer gets to the heart of how Auware fits into the daily life of a digital marketer. The short version is that Auware gives you new visibility into performance at the audience level, and what you do with that data depends on your marketing decisions.
Think about how campaigns are typically managed. You create an ad set on Meta, TikTok, or Google Ads, target an audience, and then drive traffic to a product detail page or a single landing page. If the campaign performs poorly, you know that audience is underperforming, but you cannot tell whether the problem was the creative, the offer, or the destination. You have data, but it is incomplete.
Auware changes that by introducing audience-specific landing pages. Now, when you run a campaign and notice one audience is producing low return on ad spend, low conversion rates, or lower average order value, you know exactly how that audience responded to the tailored landing page. That insight is powerful. It allows you to make informed decisions about where to allocate spend and which audiences are worth scaling.
If an audience underperforms, you do not need to “kill” the Auware landing page. The page can remain published, but most marketers will simply adjust their media spend, cutting traffic to that audience and reinvesting in higher-performing groups. The page itself does not cost you anything to leave live, but the data it generates helps you make smarter decisions about your advertising budget.
The flip side is even more exciting. When you find an audience that significantly overperforms, the implications go far beyond a single campaign. If one group of consumers shows dramatically higher conversion rates, you may shift your entire marketing strategy to focus on them. You might update the copy on your Shopify homepage or PDP to reflect the messaging that resonated so strongly in Auware. You might develop new creative specifically for that audience. You might even launch new product bundles or offers tailored to their needs.
This is why Auware is more than just a landing page generator. It is also a market research tool that surfaces insights you cannot get anywhere else. By giving you conversion data broken down by audience and channel, it helps you discover which groups are worth pursuing, which are not, and how to adjust your campaigns for maximum impact.
To summarize, you usually will not delete underperforming Auware pages. Instead, you will redirect spend away from those audiences and into the audiences that are working. Over time, the insights from Auware can reshape not just individual campaigns but your entire brand strategy.