Technically, Auware will work for any product you sell on Shopify. The categories listed on our website are simply the most common types of DTC brands where we have already seen significant performance improvements from audience-specific landing pages. They are examples, not limitations. If your category is not listed, it does not mean Auware will not work. It simply means we have not highlighted it yet as a case study.
Take cosmetics as an example. Our website does not call out this category specifically, but a single cosmetic product can easily be marketed to many different audiences. A bridal audience wants a product that enhances their wedding look. A college student audience wants affordability and ease of use. A fan audience might respond to a specific celebrity endorsement. Each of these groups is motivated by different factors, and sending all of them to the same generic product detail page means you are leaving conversions on the table. With Auware, you could instantly generate separate landing pages for each audience, ensuring your message matches their motivation.
The real deciding factor for whether Auware makes sense is not your product category, but your marketing strategy. Do you buy digital ads and drive that traffic to a generic landing page or, worse, directly to your Shopify product detail page? If the answer is yes, then Auware can help you. By automatically generating audience-specific landing pages, we give you a tool to maximize the value of every click and improve your return on ad spend.
If you are unsure whether Auware is a fit, we are happy to help. Reach out to [email protected] and our team will review your Shopify store. If we believe Auware is not the right solution for your brand, we will tell you honestly.
To summarize, Auware is not limited to the categories listed on our website. It works for any Shopify product where paid media is being used. If you drive ad traffic, Auware can give you the audience-specific landing pages you need to turn that traffic into revenue.