This is a question we hear often, and the answer is simple: Auware is designed for direct-to-consumer (DTC) eCommerce brands, not for B2B companies like us.
Auware generates audience-specific landing pages for digital ad campaigns that drive traffic to Shopify or Buyist storefronts. Both auware.com and buyist.com are B2B marketing websites, not DTC shops, so there is no need for us to run Auware landing pages on them.
Another reason is that neither site currently runs paid media campaigns. Auware is built to maximize the return on ad spend by sending targeted traffic to personalized landing pages. Since we do not use Meta, TikTok, or Google Ads to drive traffic to those sites, there is no place for Auware landing pages in our funnel. For now, our websites serve as informational hubs rather than campaign destinations.
It is worth noting, however, that both auware.com and buyist.com are built on the Buyist platform. This demonstrates our trust in the foundation that underpins Auware. While we do not use Auware for our own B2B websites, our DTC clients rely on it every day to create audience-specific campaigns that drive growth.
To summarize, Auware is not used on auware.com or buyist.com because those are B2B websites without paid media campaigns. The tool was built for DTC eCommerce brands selling products on Shopify or Buyist.