Auware is designed specifically for direct-to-consumer (DTC) eCommerce brands selling products through Shopify or Buyist.
The platform integrates tightly with those systems, pulling product data from Shopify or Buyist and publishing audience-specific landing pages directly into those stores. This makes Auware a perfect fit for DTC merchants, but not for B2B companies at this time.
That said, we do expect to see more opportunities in the future for B2B use cases. As Auware grows, expanding to platforms beyond Shopify and Buyist could open the door to supporting a broader range of businesses.
To summarize, Auware is currently a DTC-focused tool, built for Shopify and Buyist brands. While the concept could apply to B2B, support for those types of websites is not yet available.