In the October 2025 release, Auware is designed specifically for direct-to-consumer (DTC) eCommerce brands selling products through Shopify or Buyist.
The platform integrates tightly with those systems, pulling product data from Shopify or Buyist and publishing audience-specific landing pages directly into those stores. This makes Auware a perfect fit for DTC merchants, but not for B2B companies at this time.
That said, the core philosophy behind Auware — audience-aware landing pages — is just as relevant for B2B as it is for DTC. Whether you are selling to consumers or businesses, different audience segments respond to different messaging. A small business owner evaluating software has different needs than an enterprise buyer, just as a bargain-conscious shopper has different motivations than a luxury buyer. The same principles of audience awareness could apply, but the technical implementation today is tailored only for Shopify and Buyist storefronts.
We do expect to see more opportunities in the future for B2B use cases. As Auware grows, expanding to platforms beyond Shopify and Buyist could open the door to supporting a broader range of businesses. For now, though, if your business does not run on one of those two systems, you will not be able to use Auware landing pages.
To summarize, Auware is currently a DTC-focused tool, built for Shopify and Buyist brands. While the concept could apply to B2B, support for those types of websites is not yet available.