PageFly and Shogun are two of the most popular Shopify page builder apps, and both have done impressive work in helping merchants design high-quality landing pages. Their AI features make it faster to create pages by suggesting layouts, generating copy, or helping with design tweaks.
If your goal is to build a custom landing page from scratch inside Shopify, these tools are excellent options.
But that is exactly the difference: with PageFly and Shogun, you are still building landing pages. You are in charge of selecting templates, dragging and dropping elements, adjusting spacing, uploading images, writing or editing copy, and making design choices. Even with AI assistance, the creative and technical burden remains on you. If you are an agency, that means hours of work for each campaign. If you are a small team, that means your capacity is limited by how many pages you can design and launch in a given week.
Auware takes a completely different approach. With Auware, you never build landing pages. Instead, you generate them instantly, based on a campaign, a product, and your chosen audiences. Auware automatically creates audience-specific landing pages using proven templates, tested copywriting strategies, and data from your Shopify product catalog. The heavy lifting is done for you. Instead of spending hours in a page builder, you can go from product selection to live, high-performing landing pages in less than 30 minutes.
Another major difference is targeting. PageFly and Shogun produce general landing pages. You can create one page for a campaign, but it is the same page for everyone. Auware is designed for audience awareness. The platform creates multiple versions of the same landing page, each written specifically for a different audience segment. A busy parent sees one story. A health-conscious professional sees another. A bargain shopper sees yet another. This level of personalization is something PageFly and Shogun do not deliver, because they are built as design tools, not as audience-specific marketing engines.
There is also a cost and scalability factor. With PageFly or Shogun, every landing page requires time and effort. Even if you are efficient, building ten variations for ten audiences is a huge lift. With Auware, those ten pages are generated automatically. You can scale campaigns across multiple products and dozens of audiences without scaling your design team or your workload. The speed difference translates into cost savings and faster go-to-market execution.
This does not mean that PageFly and Shogun are not valuable. They are excellent tools for merchants who want complete creative control and are willing to invest in design work. If you want to fully customize a landing page, those platforms give you the tools to do so. Auware, however, was built with a different philosophy. It is for marketers who care more about performance and scale than about design flexibility. The goal is not to tinker with layouts, but to generate high-converting, audience-specific landing pages that can immediately be used in digital campaigns.
To summarize, PageFly and Shogun help you build landing pages. Auware gives you landing pages. It is a subtle difference in words but a huge difference in practice. With Auware, you eliminate the manual work, skip the design burden, and instantly get audience-specific landing pages that convert better and cost less to produce.