No, Auware is not an A/B testing platform, and that is by design.
The truth is that no matter how easy you make A/B testing, most brands do it poorly, and the results rarely move the needle. We know this because Auware was created by Buyist, and Buyist itself was built as a full-featured A/B testing platform. With Buyist, you can test anything: prices, offers, checkout funnels, designs, templates, even the smallest copy changes. That depth of experience taught us an important lesson: while A/B testing is powerful in theory, in practice it is overrated for DTC eCommerce.
Here is why. A/B testing requires a large volume of traffic, careful design, and strict statistical methods to deliver valid results. Most DTC brands do not have the scale or expertise to run those tests properly. Even when they do, the “wins” are usually incremental. A headline might lift conversions by one percent, or a button color might produce a small bump. These findings can feel exciting in the short term, but they rarely change the trajectory of a business.
At Buyist, we saw this pattern repeatedly. Brands invested countless hours testing micro-variations of their websites, but the overall impact was minimal. What did change the trajectory of brands, again and again, was improving message-market fit and tailoring the experience to the customer. From that realization, Auware was born.
Auware takes the opposite approach of traditional A/B testing. Instead of running endless experiments on tiny design details, Auware generates audience-specific landing pages that deliver an immediate performance boost. If you take a single Facebook ad campaign that points to a generic product detail page and replace it with three campaigns, each driving traffic to a landing page written specifically for an audience segment, the results are dramatic.
Conversion rates improve not by fractions, but by multiples.
This philosophy also eliminates the complexity of managing A/B tests. There are no variations to configure, no statistical debates about confidence intervals, and no wasted time chasing marginal gains. Auware simplifies the process into what matters: identifying audiences, generating persuasive copy, and publishing landing pages that sell.
To summarize, Auware is not an A/B testing platform because it does not need to be. It is the product of years of experience running sophisticated A/B tests inside Buyist, which proved that testing minor details is less valuable than focusing on audience-specific marketing. With Auware, you skip the guesswork of endless testing and move straight to what actually changes the trajectory of your brand.