That’s easy.
When you set up a campaign in Auware, the platform will automatically generate a list of suggested audiences. If you don’t want to create multiple audience-specific landing pages, you can simply delete all but one audience. This will leave you with a single audience-specific page.
In addition to that, every campaign also includes a baseline landing page. The baseline is not tied to any specific audience. It uses best practices for direct-to-consumer landing pages, written in clear and persuasive copy that appeals to a broad audience. Many marketers use this baseline version for campaigns where the targeting is more general, such as an email blast to their full subscriber list.
So if you just need a quick, effective landing page for an email campaign, you don’t have to go through the entire audience process. Keep a single audience if you like, or just use the baseline page as your destination URL. It will be ready immediately and is designed to convert better than a standard product detail page.
