When you create a campaign in Auware, the first step is choosing a product from your Shopify store.
Auware connects through the Shopify Product API to pull in basic information such as your product title, pricing, description, and related metadata. This data becomes the foundation for generating suggested audiences and the marketing copy for your landing pages.
The better your product information is in Shopify, the better the starting point will be in Auware.
If your Shopify product listing only contains a title and a price, that is not enough. Auware can still create landing pages, but the copy will be thin and generic because it does not have much to work with. For example, if your product description simply says “Red T-shirt, $20,” Auware has very little context to identify the best audiences or to generate persuasive messaging. Contrast that with a product description that highlights materials, comfort, durability, and use cases. That richer data allows Auware to generate landing pages that highlight features, benefits, and emotional value for different audiences.
The good news is that you do not need to spend hours writing product descriptions by hand if you do not already have them. When you create a new campaign and select a product, Auware includes a “Fine Tune” option. This allows you to upload a text document that contains additional information about your product. The system uses that document to enhance the marketing copy it generates, giving you better, more persuasive landing pages.
If you do not already have a detailed description, you can use ChatGPT or another AI writing tool to create one for you. A simple prompt like “Visit {product URL} and create a 500-word essay on the features and benefits of this product” will give you a text document full of relevant details. You can then upload that directly into Auware during campaign setup. This extra step often makes a big difference in the quality of the landing page copy, because it gives the system more raw material to work with.
Think of it this way: Auware is built to generate audience-specific landing pages that sell. But if the base information is thin, you are limiting what the platform can produce. The stronger your Shopify product data, the stronger the generated content will be. Even if your store listings were originally written just to get products online quickly, spending a few minutes refining descriptions or creating a fine-tune document will pay off in better campaigns and higher conversion rates.
To summarize, all you need is your Shopify product, but the more information you provide, the better your results. A detailed description in Shopify or a fine-tune document uploaded in Auware ensures your landing pages have rich, persuasive copy that speaks directly to your audiences.