Yes. Auware landing page URLs are generated with a single parameter that identifies the channel, such as Facebook, Instagram, TikTok, Google Ads, or YouTube. Beyond that, you are free to add any query string parameters you need for your own attribution and reporting.
This flexibility ensures that you can continue to use the same tracking practices you already rely on in tools like Google Analytics, Meta Ads Manager, or affiliate platforms.
For example, you might want to append UTM parameters to your Auware landing page URL to track campaign performance in Google Analytics. A standard structure could look like this:
In this case, Auware tracks the channel automatically with its own parameter, but you are adding UTM tags that give you more granularity in Analytics or other reporting tools.
Affiliate tracking platforms work the same way. If you are working with partners and need to credit them for sales, you can simply add their tracking IDs to the Auware landing page URL.
For example:
This ensures that your affiliate network records the click and attributes the resulting sale correctly, while Auware continues to capture the audience-specific performance data.
The key point is that Auware does not interfere with query string parameters. We keep the URLs clean, simple, and compatible with the systems you already use. Whether you are tracking traffic sources with UTM codes, segmenting campaigns with custom IDs, or crediting partners in an affiliate network, you can add those parameters directly to your Auware landing page URLs without issue.
To summarize, yes, you can add your own query string parameters to Auware landing page URLs. UTM parameters, affiliate IDs, and other tags work seamlessly alongside Auware’s built-in channel parameter, giving you full control over attribution and tracking.