That is absolutely by design.
Auware was built by Buyist, an eCommerce platform created for high-performance marketers. Buyist has powered over two billion dollars in online sales across hundreds of DTC brands, with average store conversion rates around eight percent compared to Shopify’s 1.5 percent average.
That kind of experience has taught us what actually drives performance, and the answer is not flashy layouts or fancy graphics. It is clear offers, persuasive copy, strong features and benefits, and social proof that builds trust. Everything else is a distraction, and distractions do not sell.
It is natural for designers to want pages that stand out visually. Many page builders cater to that instinct by providing endless customization options, animations, and complex layouts. The trouble is that these elements rarely improve conversion rates.
In fact, they often do the opposite. They add cognitive load, they slow down page load times, and they take focus away from the offer itself. The most successful DTC marketers know this, and they obsess over the fundamentals rather than the fluff.
That is why our templates may look “boring” at first glance. They are streamlined to sell.
Another important point is mobile traffic. More than 90 percent of visitors from social media ads arrive on your site from a phone. On mobile, almost every website looks the same. There is very little room for elaborate design or fancy layouts to stand out. What matters on mobile is speed, clarity, and a focused story that takes the visitor directly from the ad to the purchase decision. Our templates are built with this reality in mind. They are mobile-first, fast-loading, and structured to deliver the offer quickly without distraction.
This design philosophy also makes personalization possible at scale. Auware’s real power is creating audience-specific landing pages instantly. If we allowed for endless design flexibility, that automation would break down. Instead of quickly generating dozens of pages, marketers would be bogged down tweaking colors, moving elements around, or experimenting with visual styles.
By keeping the design simple, Auware ensures that personalization happens where it matters most: in the messaging. The copy on the page changes to speak directly to the audience. A busy parent sees one story, a health-conscious shopper sees another, and a bargain hunter sees yet another. That level of personalization is what increases conversion rates, not whether the headline font is slightly larger or the button has a drop shadow.
It is also worth pointing out that “boring” is not the same as unattractive. Our templates are clean, modern, and professional. They follow best practices for typography, spacing, and hierarchy. They are tested to ensure they load quickly and guide the eye to the right calls to action. They are designed to make your product and your offer the star of the page, not the design itself. That is why brands that use Buyist and now Auware consistently outperform industry averages.
To summarize, Auware templates are intentionally simple. They look basic because they are optimized for performance, not aesthetics. They cut out distractions, focus on the offer, and are built for the mobile-first world where most of your traffic comes from. This simplicity also makes it possible to automate audience-specific landing pages at scale, giving you the ability to run dozens of campaigns without getting lost in design tweaks.
The result is faster setup, cleaner workflows, and higher conversions.