Absolutely not. One of the biggest advantages of Auware is that you do not need to know any technical skills to use it.
You do not have to write HTML or CSS, you do not have to understand Javascript or Shopify’s Liquid code, and you do not even need to worry about “simple” design concepts like padding, margins, or responsive layouts. Auware handles all of that automatically.
This is a major difference between Auware and traditional page builders. Even with template-driven tools, you usually need at least a basic understanding of web design to make things look right. If you want to adjust spacing, resize images, or fix an alignment issue, you often have to dive into settings that assume you know how websites are structured. And if something breaks, it can be very difficult to troubleshoot without technical knowledge.
Auware takes a completely different approach. It is not a design tool pretending to be simple while still requiring technical tweaks. It is a marketing tool that creates pages designed to convert, without asking you to think about design or code. You choose your product, your audiences, your strategy, and your images. Auware generates the rest, ensuring the pages are fast, responsive, and professional out of the box.
To summarize, you do not need any technical knowledge to succeed with Auware. It was built so digital marketers can focus on audiences, messaging, and campaigns, while the platform takes care of every technical detail behind the scenes.