Not at all. Auware is designed so that audiences are determined at the campaign level, not at the store level.
This means every campaign can have its own unique set of audiences that make sense for the product you are promoting. In fact, most products naturally appeal to multiple groups of customers, so Auware is built to handle that variety.
For example, imagine you sell both protein powder and a kitchen blender. The protein powder might have audiences like fitness enthusiasts, athletes, and budget-conscious students who want affordable nutrition. The kitchen blender might have entirely different audiences such as busy parents looking for quick meal prep solutions, home chefs interested in cooking trends, and health-conscious shoppers focused on smoothies. Each campaign is tied to one product, and each campaign generates its own audience-specific landing pages. You never have to force unrelated audiences into the same campaign.
This setup allows agencies to run multiple campaigns across a wide range of products without confusion. Each product has its own strategy, its own audiences, and its own set of landing pages. Reporting stays clean, since you can measure performance audience by audience and product by product.
In short, having many products with different audiences is exactly what Auware is designed for. Campaigns keep everything organized, and audiences are always aligned with the product being promoted.