Auware determines audiences using a mix of three key inputs: years of DTC eCommerce experience, a deep understanding of how social media platforms target users, and AI-driven analysis.
The result is not just a theoretical list of customer segments. It is a practical, actionable set of audiences that you can actually target in Meta, TikTok, Google, and other ad platforms. Each audience is ranked by total addressable market size, cost-effectiveness, and likelihood of purchasing your product.
Our expertise comes from Buyist, which has powered over two billion dollars in online sales across hundreds of DTC brands. That background allows us to identify patterns in how certain products resonate with certain audiences. For example, if you are selling kitchen appliances, we know from experience which interest categories tend to perform, how they map to Meta’s targeting options, and how to prioritize them. AI helps refine these suggestions, taking into account scale, competitiveness, and conversion potential.
It is important to note that our suggested audiences are not locked. You can remove any audience that you feel is not relevant, and you can add your own custom audiences at any time. Many agencies find that starting with our list saves hours of research and brainstorming, while still giving them the flexibility to adapt campaigns for unique client needs.
In short, Auware uses proven DTC experience, ad platform expertise, and AI to deliver ranked, ready-to-use audiences. You get a head start on targeting, while keeping full control over which audiences you ultimately run with.