No. When you create a new campaign in Auware, you upload the images you want to use and assign them to different elements in the baseline landing page only.
For example, if your product has a feature called Auto Shut-Off, Auware will ask you which image to use for that feature. Once you select the correct image, that same image is used consistently across all audience-specific landing pages in the campaign. This keeps the visuals reliable and on-brand while the copy is tailored to each audience.
The reason we designed it this way is simple. Product features do not change depending on who you are selling to. A busy parent and a gluten-free home cook both want to see the same photo that illustrates the Auto Shut-Off function of your rice cooker. What does change is how you talk about that feature. For the busy parent, the copy might emphasize peace of mind when juggling family tasks. For the gluten-free shopper, the copy might highlight safety and precision in meal preparation. The image itself remains constant, while the words surrounding it shift to match the audience.
We have also made the choice not to alter or generate unique images for each audience. While AI image generation has improved, it is still not reliable enough for production use in direct-to-consumer eCommerce. AI images can distort product details, produce off-brand visuals, or create inconsistencies that undermine trust. Shoppers expect accurate, professional images when evaluating a product online. If the image looks wrong, they may lose confidence in the brand. For agencies managing multiple clients, those risks outweigh any potential benefit.
Our philosophy is to focus on stability, performance, and control. By having you select your own product and brand images once per campaign, we ensure that every landing page is visually consistent and accurate. You know exactly what your customers will see because you made the selections yourself. Auware does not guess, alter, or generate new visuals at run-time. This means you avoid the risk of mismatched or low-quality images appearing on live campaigns.
The real performance lift in Auware comes from making your landing pages audience-aware. Even without unique images per audience, tailoring the copy to speak directly to each segment delivers a significant boost in conversion rates.
Agencies and brands can achieve more by aligning messaging with audiences than by experimenting with altered visuals that may not be trustworthy. Once AI image generation becomes reliable enough to meet production standards, we may revisit that option, but for now our priority is to keep campaigns professional and dependable.
In short, the images you assign during campaign setup are used across every audience landing page in that campaign. What changes is the marketing copy, not the visuals. This gives you reliability and control, while still unlocking the power of audience-specific messaging to drive better performance.