When you create a campaign in Auware, the first step is to generate the marketing copy for the selected product. At this stage the copy is written in general terms, not yet tied to a specific audience or a specific landing page template. This gives you a strong starting point that captures the main value proposition of the product.
The challenge is that not every piece of copy works equally well in every design. For example, a great headline might be highly persuasive but also too long to fit into a smaller space on a mobile layout. Or a sub headline might be perfect in a full width template but overwhelm the design in a compact card layout. Rather than asking agencies to rewrite the copy for every variation, Auware automatically provides multiple lengths for certain marketing elements.
This is why Auware generates three versions of key copy: long, medium, and short. The long version is the ideal headline or text if space is not a constraint. It gives you the full persuasive message in the most natural form. The medium version shortens that text slightly while keeping the core message intact. The short version trims the copy down further so it can fit into places where space is tight, such as mobile views, smaller hero sections, or templates with limited character counts.
This system is not applied to every piece of marketing copy, only to the elements where length matters most. Headlines, sub headlines, features and benefits, and similar sections are given long, medium, and short versions. Supporting copy like paragraphs or FAQs usually only need one version since they can flex naturally within the page layout.
For agencies, this approach removes friction in the design process. You no longer need to cut down headlines by hand to make them fit across multiple templates. Instead, Auware anticipates the problem and gives you three ready-to-use options. If your chosen landing page template allows for a longer headline, you can use the full version. If it works better visually to keep things short, you can select the medium or short version without losing the essence of the message.
This also helps maintain consistency across campaigns. By generating all three versions at the same time, Auware ensures that the language remains aligned even as the length changes. You are not left with one headline that feels different from another because different people edited them separately. Instead, you have one coherent set of messages scaled to different lengths.
In short, the difference between long, medium, and short marketing text is simply flexibility. Auware generates persuasive copy once, then adjusts the length so it can fit across a variety of templates and layouts. This makes campaign setup faster, keeps your messaging consistent, and ensures that your landing pages always look polished no matter which design you use.